Bossa Nova Beverage Group, Inc. (“Bossa Nova”) was an early stage marketer and manufacturer of super premium functional fruit beverages. The Company created a new category of beverages with its launch of the world’s first pure açai juice products with antioxidant levels higher than pomegranate or blueberry juice. Bossa Nova’s beverages were sold in natural foods markets such as Whole Foods Market, Inc. as well as conventional grocers. With its strong initial product launch, the company was in need of growth equity capital. Greif & Co. was able to generate interest from both venture capital firms and strategic partners.